The Tony Rice Center, Inc.

PRIME For Life is an evidence-based alcohol and drug program designed for individuals of all ages, aiming to challenge attitudes and beliefs that contribute to high-risk alcohol and drug use. The program’s primary goal is prevention, focusing on reducing risks for health problems like alcoholism and impairment issues such as car accidents or fights. It emphasizes understanding risks that cannot be changed and reducing those that can.

For individuals already showing signs of alcohol or drug-related issues, PRIME For Life offers an intervention component to help interrupt the progression of substance use. The program encourages self-assessment and supports the need for change. It serves as a pre-treatment tool and can be followed by intensive counseling or treatment if necessary.

Using a persuasion-based approach, PRIME For Life engages participants through interactive presentations, small group discussions, and workbook activities. The program utilizes DVD-based content with animations, video clips, and audio to enhance learning. It emphasizes the importance of credibility and presents information based on objective, research-based findings rather than opinions or scare tactics.

The program also educates participants on understanding personal risk levels, recognizing low-risk behaviors, and making informed choices about alcohol and drug use. By focusing on key messages and research-backed content, PRIME For Life provides participants with the knowledge and tools needed to make lasting behavioral changes.